About us
Since 2017, we’ve been dedicated to making quality food more accessible while breaking the cycle of food waste. We’re a small team with a big goal: helping to win the fight against food waste.
Our vision
To make food waste a relic of the past by offering everyone responsible and easily accessible alternatives.
Our mission
- Fight food waste at the source by selecting good and responsible products.
- Raise public awareness about food waste in a simple, concrete, and accessible way.
- Innovate to amplify our impact in the fight against waste.
- Make anti-waste solutions an effortless part of everyday life.
- Build a community that’s proud to be part of the solution.
Ugly is the alternative
Our ultimate goal is for everyone to be able to reduce food waste without complicating their lives.
The playing field is vast! Currently, we’re focused on delivering imperfect fruits and vegetables, but we’re already working on more everyday-friendly anti-waste solutions that naturally fit into people’s lives.
Why?
Because reducing waste is one of the most effective ways to slow down climate change (source). But for it to work, we need practical solutions that seamlessly fit into the already busy lives of people.
Ugly is the real alternative!
Make a difference without complicating your life.
